Brand audit: Types, Approaches, Methodologies

The paper examines approaches to defining the concept of "brand audit", areas brand audit, types and subject audit according approach, methodology model a audit. relevance research topic is due formation as most valuable asset company. appears preparatory step develop or adjust positioning, refine its development strategy, tool for comprehensive review system monitoring health effectiveness. result study composition definition which are managerial, competitive, procedural economic-managerial approaches; process, considers two areas: internal external environment; determination type area